Headline KPIs
36,004 deliveries · 66.9% open rate · 11.5% link-only scanner-filtered click rate · CTOR 12.2%
Opens use the platform definition (a recipient who opened or clicked counts as an open — click-without-open happens with image blocking). The headline click rate is link-only and scanner-filtered: computed over moments known to contain a link (≥1 recorded click) and excluding clicks landing ≤60 seconds after delivery (security-gateway scanner signature; 20.1% of all recorded clicks land in that window). Raw variants are shown beneath each tile. Engagement Score = 0.3 × open rate + 0.7 × scanner-filtered click rate.
Per-channel engagement
This review covers one channel: Work Email.
| Channel | Moments | Deliveries | Open rate | Click rate (filtered) | CTOR |
|---|---|---|---|---|---|
| Work Email | 181 | 36,004 | 66.9% | 6.5% | 12.2% |
| Personal Email (excluded) | 2 | 178 | — | — | — |
Scope decision: 2 personal-email moments (178 deliveries, 0.4% of all engagement rows) were excluded per the request. No other channels exist in the export.
Engagement over time
10 months in view · peak volume Sep 26 (6,600 deliveries) · overall open rate 66.9%
Deliveries by month
Open and click rates by month
Monthly rates use per-delivery denominators: a recipient of a recurring moment (e.g. Time Sheets reminders) counts once per delivery, in the month delivered. October 2026 covers 9 days. 2025 coverage starts June and is thin until November (platform ramp-up).
Comparison cuts
Engagement Score by department, management level, tenure band and program.
Department
ScoreManagement level
ScoreTenure
ScoreProgram
ScoreBars show Engagement Score (0.3 × open rate + 0.7 × scanner-filtered click rate). Hover a row for deliveries and rates. Department is still missing on ~19.5% of deliveries, bucketed as Unknown, not dropped — the HRIS join shows these are almost exactly the recipients who are not in the current employee roster (likely departed staff), so the Unknown bucket largely reads as "former employees". Management level has two values (Employee / Manager); where the HRIS roster disagrees with the engagement file, HRIS wins (10 people corrected). Tenure bands were validated against HRIS tenure_days (99.6% agreement). Programs under 200 deliveries are grouped into the table but read them with caution.
Top & bottom moments
181 moments in scope (173 with ≥25 deliveries ranked) · 5 carry a Scanner flag.
Top 10 by Engagement Score
| Moment | Program | First send | Deliv. | Open | Click (filt.) | Click (raw) | CTOR | Score |
|---|---|---|---|---|---|---|---|---|
| Newsletter - September 2026 | Newsletter | 2026-09-03 | 221 | 99.1% | 81.0% | 86.9% | 87.7% | 86.4 |
| Newsletter - July 2026 | Newsletter | 2026-07-07 | 220 | 97.3% | 75.0% | 82.3% | 84.6% | 81.7 |
| Newsletter - March 26 | Newsletter | 2026-03-04 | 221 | 99.1% | 69.7% | 96.8% | 97.7% | 78.5 |
| Company Picnic | Employee Engagement | 2026-09-09 | 221 | 82.8% | 57.5% | 57.5% | 69.4% | 65.1 |
| Employee Appreciation Day | Employee Engagement | 2026-03-25 | 227 | 85.5% | 52.0% | 55.9% | 65.5% | 62.0 |
| Reserved Parking Update | Other | 2026-05-06 | 49 | 75.5% | 40.8% | 44.9% | 59.5% | 51.2 |
| D-backs Raffle | Other | 2026-08-18 | 218 | 78.0% | 28.9% | 32.1% | 41.2% | 43.6 |
| 08 | Onboarding - Orientation SurveyRecurring | Onboarding | 2026-10-08 | 137 | 81.8% | 27.0% | 38.7% | 47.3% | 43.4 |
| Payroll and Holidays 2027 | Other | 2026-09-14 | 236 | 76.7% | 28.8% | 36.0% | 47.0% | 43.2 |
| Culture of Safety Survey | Other | 2026-01-21 | 232 | 73.7% | 27.2% | 27.2% | 36.8% | 41.1 |
Bottom 10 by Engagement Score
| Moment | Program | First send | Deliv. | Open | Click (filt.) | Click (raw) | CTOR | Score |
|---|---|---|---|---|---|---|---|---|
| Halloween Team UpdateRecurring | Other | 2026-10-09 | 260 | 41.2% | 5.4% | 5.8% | 14.0% | 16.1 |
| 05 | Performance Reviews - Leader Reminder | Performance Reviews | 2026-01-28 | 45 | 55.6% | 0.0% | 0.0% | 0.0% | 16.7 |
| Time Sheets Manager ReminderRecurring | Time Sheets | 2026-09-28 | 549 | 55.7% | 0.0% | 0.0% | 0.0% | 16.7 |
| 03 | Suicide Prevention Awareness Month - World Suicide Prevention Day | Health & Wellness | 2026-09-10 | 221 | 56.6% | 0.0% | 0.0% | 0.0% | 17.0 |
| 03 | Hispanic Heritage Month | DEIB | 2026-10-08 | 260 | 52.7% | 1.9% | 2.7% | 5.1% | 17.2 |
| Black History Month | DEIB | 2026-02-02 | 235 | 57.4% | 0.0% | 0.0% | 0.0% | 17.2 |
| 06 | Onboarding - First DayRecurring | Onboarding | 2026-10-05 | 163 | 57.7% | 0.0% | 0.0% | 0.0% | 17.3 |
| Día de Muertos Note | Other | 2026-10-08 | 260 | 57.7% | 0.0% | 0.0% | 0.0% | 17.3 |
| National Doctor's Day | Employee Engagement | 2026-03-30 | 225 | 57.8% | 0.0% | 0.0% | 0.0% | 17.3 |
| Overdose Awareness Info | Other | 2026-08-10 | 223 | 58.3% | 0.0% | 0.0% | 0.0% | 17.5 |
Per-moment numbers are per-delivery and match the platform. Ranked tables require ≥25 deliveries (test sends excluded). Scanner marks the 5 moments where click bursts match a link-scanner signature — their click metrics are inflated even after filtering; read with caution. Recurring marks scheduled/automated series. CTOR = raw clicks ÷ opens.
When to send
Best-performing slot in view: Wednesday 6:00 (score 41.1).
Broadcast sends only: 25 automated/triggered series (work anniversaries, start-date journeys, timesheet reminders) and 2 one-recipient test sends are excluded. Hours are the scheduled local send hour. Cells mix different content and audiences — treat as directional, not causal.
Calendar & cadence
181 moments across 10 months — about 18.1 per month.
Moments sent per month
Moments by day of week
Each moment is counted once, on its first send day. Recurring series therefore appear once, not per repeat delivery.
Workforce context
260 active employees at the Oct 5, 2026 snapshot · 97% of the roster has received work email.
New hires by month (current roster)
From the HRIS employee file (snapshot Oct 5, 2026; 269 rows). It is a current-roster snapshot: people who already left are absent and the termination fields are empty apart from 4 scheduled voluntary departures later in October 2026, so historical attrition by month still cannot be computed — no leave dates or types exist for past leavers. The 155 email recipients not in the current roster (37% of all-time recipients; their last delivery is typically around Mar 2026) are consistent with departures during the window, but that is an inference, not measured attrition. The same survivor bias means hire counts for earlier months understate actual hiring. Recipient-level comparisons stay on the four agreed cuts; no demographic cuts are shown.
What's next
Where ChangeEngine could extend the program next quarter.
Across 206 moments, the survey field is used once and polls never. Email reach is strong (67% open rate) — adding pulse surveys and polls would turn one-way sends into measurable feedback, and would unblock reaction-style metrics in the next QBR.
Onboarding manager check-ins already run as recurring sends. A structured journey (day-1 / week-1 / 30-60-90) would cover the 0–1 year tenure band — the newest cohort — with sequenced content instead of ad-hoc reminders.
Workiversary sends exist and perform; expanding to peer recognition and milestone programs builds on a format recipients already engage with.
